Keeping in view the annual winter smoke crisis caused due to stubble burning prevalently in Northen part of the country, ICAR- IARI has developed ecofriendly ‘PUSA Decomposer technology’ using the microbial strains that catalyze the rapid decomposition of paddy straw within an unprecedented duration of about 20 days, a stark contrast to the conventional 45 days. It is a groundbreaking bio-decomposer technique revolutionizing the agriculture and environmental sustainability. Agrinnovate India Ltd. has commercialized the technology to 23 different industries generating an impressive revenue of Rs 61 lakhs as license fee and royalty of Rs. 2 lakhs in last three years indicating its significant adoption by the farmers. This success not only bolsters the government initiatives to reduce the pollution but also signifies a pivotal stride towards a greener and more sustainable future for agriculture